Dan Tase
Founding Product Designer
Dan Tase
Founding Product Designer
Founding Product Designer for startups learning to walk
Founding Product Designer for startups learning to walk
Founding Product Designer for startups learning to walk
Founding Product Designer for startups learning to walk
I'm a Design Leader who's built products across the entire company lifecycle—from idea to IPO/acquisition. Over the past two decades, I've worked across these stages at Liftoff, Farfetch, Wonderbly, GetYourGuide, and more.
As a designer, I've helped startups figure out what they should be building and transform their vision into real products that raised millions in funding. As a leader and advisor, I've helped companies build design cultures that attract exceptional designers, and created the right environment for them to do the best work of their career.
I'm a Design Leader who's built products across the entire company lifecycle—from idea to IPO/acquisition. Over the past two decades, I've worked across these stages at Liftoff, Farfetch, Wonderbly, GetYourGuide, and more.
As a designer, I've helped startups figure out what they should be building and transform their vision into real products that raised millions in funding. As a leader and advisor, I've helped companies build design cultures that attract exceptional designers, and created the right environment for them to do the best work of their career.
Liftoff is a hiring and networking platform that helps great people find each other. I was a Founding Designer working closely with the core team to launch and scale the product.
Liftoff is a hiring and networking platform that helps great people find each other. I was a Founding Designer working closely with the core team to launch and scale the product.
While in stealth mode, Liftoff had incredible traction, being used by companies like Ramp, Duolingo and Loom to grow their Design, Product & Marketing teams.
I joined the team in 2024 as one of the early team members, right around the time when we raised our seed round. We worked together on coming out of stealth, and was involved in every Liftoff touchpoint: from designing the core journey, to leading our rebrand process, to managing external designers and studios.
While in stealth mode, Liftoff had incredible traction, being used by companies like Ramp, Duolingo and Loom to grow their Design, Product & Marketing teams.
I joined the team in 2024 as one of the early team members, right around the time when we raised our seed round. We worked together on coming out of stealth, and was involved in every Liftoff touchpoint: from designing the core journey, to leading our rebrand process, to managing external designers and studios.
Zero → One
Zero → One
Design Direction
Brand Design
Brand Design
Design Direction
Upward is an NYC based start-up helping companies reduce their carbon footprint. I’ve partnered with their small team to help them find product market fit.
Upward is an NYC based start-up helping companies reduce their carbon footprint. I’ve partnered with their small team to help them find product market fit.
Upward came to me in the summer of 2023, while they were looking to find product market fit in an increasingly competitive market. I picked up on the work done by my friends at New York-based studio Related Works to explore potential futures for Upward and help them raise seed funding.
I've worked closely with the CEO and VP of Engineering on every Upward touchpoint: helping them find product market fit, defining a long term vision, getting our first 10 corporate contracts & LOIs, designing and launching the MVP, and all fundraising materials.
Upward came to me in the summer of 2023, while they were looking to find product market fit in an increasingly competitive market. I picked up on the work done by my friends at New York-based studio Related Works to explore potential futures for Upward and help them raise seed funding.
I've worked closely with the CEO and VP of Engineering on every Upward touchpoint: helping them find product market fit, defining a long term vision, getting our first 10 corporate contracts & LOIs, designing and launching the MVP, and all fundraising materials.
Zero → One
Zero → One
Strategy
Strategy
Design Direction
Design Direction
Wonderbly is the world's largest personalised books publisher. I’ve joined their team as a Product Design Director to help improve the order repeat rate.
Wonderbly is the world's largest personalised books publisher. I’ve joined their team as a Product Design Director to help improve the order repeat rate.
Wonderbly is the world's largest personalised books publisher. I’ve joined their team as a Product Design Director to help improve the order repeat rate.
We started our partnership in early 2023, when Wonderbly was investigating ways to turn their huge influx of new customers to loyal users. After many years in which the business stayed more or less the same, they were looking for a fresh start.
I joined their small Product Design & Technology team to guide them throughout this innovation journey: from strategic leadership on future routes, to guiding an end-to-end redesign of the core journey, to design management for their core Product Design team.
We started our partnership in early 2023, when Wonderbly was investigating ways to turn their huge influx of new customers to loyal users. After many years in which the business stayed more or less the same, they were looking for a fresh start.
I joined their small Product Design & Technology team to guide them throughout this innovation journey: from strategic leadership on future routes, to guiding an end-to-end redesign of the core journey, to design management for their core Product Design team.
Acquired by Penguin Random House
Acquired by PRH
Design Direction
Design Direction
Design Management
Strategy
Design Management
Strategy
GetYourGuide is Europe’s largest travel platform. I’ve partnered with them across multiple initiatives, with the ultimate goal of improving conversion.
GetYourGuide is Europe’s largest travel platform. I’ve partnered with them across multiple initiatives, with the ultimate goal of improving conversion.
Between 2020-2023, I teamed up with GetYourGuide on a variety of initiatives with the ultimate goal of improving conversion and engagement. We've touched every part of the consumer flow, from redefining the way trips are planned, to revamping their activity pages, to enhancing the way adventurers explore the world.
GetYourGuide went on to become one of the largest travel businesses worldwide, and received over $1.1 billion in funding.
Between 2020-2023, I teamed up with GetYourGuide on a variety of initiatives with the ultimate goal of improving conversion and engagement. We've touched every part of the consumer flow, from redefining the way trips are planned, to revamping their activity pages, to enhancing the way adventurers explore the world.
GetYourGuide went on to become one of the largest travel businesses worldwide, and received over $1.1 billion in funding.
Design Leadership
Design Leadership
Product Design
Strategy
Product Design
Strategy
Farfetch is a luxury e-commerce platform for fashion & beauty products. I've joined them to lead and manage the nascent native apps team.
Farfetch is a luxury e-commerce platform for fashion & beauty products. I've joined them to lead and manage the nascent native apps team.
We started working together as Farfetch was preparing for their international growth. Their native apps team was still in its early stages, getting ready to work on the first iteration of their e-commerce iOS and Android apps.
Amongst other things, we've worked together to bring the apps to life, help them grow to over 50% of traffic and build partnerships with some of the most prominent luxury brands worldwide. Farfetch went on to raise more than $500 millions in funding, and eventually had a $5.8 billion IPO.
We started working together as Farfetch was preparing for their international growth. Their native apps team was still in its early stages, getting ready to work on the first iteration of their e-commerce iOS and Android apps.
Amongst other things, we've worked together to bring the apps to life, help them grow to over 50% of traffic and build partnerships with some of the most prominent luxury brands worldwide. Farfetch went on to raise more than $500 millions in funding, and eventually had a $5.8 billion IPO.
$5.8bn IPO in September 2018
$5.8bn IPO in September 2018
Zero → One
Zero → One
Design Leadership
Product Design
Product Design
Design Leadership
Fresha is the #1 software for salons and spas. I've joined them as a Principal Product Designer to lead and grow their small & talented design team.
Fresha is the #1 software for salons and spas. I've joined them as a Principal Product Designer to lead and grow their small & talented design team.
In 2021 I've joined Fresha to help them lead and scale their Product Design team, as they were expanding into new realms: going from a web platform, to apps, POS and physical products.
I've worked hand in hand with their Head of UX to go from 3 to over 10 people across Product Design, Content Design & Research, and to build a world-class product that received over $180 millions in funding from investors such as General Atlantic.
In 2021 I've joined Fresha to help them lead and scale their Product Design team, as they were expanding into new realms: going from a web platform, to apps, POS and physical products.
I've worked hand in hand with their Head of UX to go from 3 to over 10 people across Product Design, Content Design & Research, and to build a world-class product that received over $180 millions in funding from investors such as General Atlantic.
Design Leadership
Design Leadership
Product Design
Strategy
Strategy
Product Design
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business.
If you're working on something great, reach out and let's chat!
I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business.
If you're working on something great, reach out and let's chat!